About Us

Joyce Binneboese and Dana Roski – a former model and a fashion stylist – ran one of the hottest multi-brand boutiques in Berlin for eight years before they decided to have a creative break. They returned from traveling the world with their first ever jewelry – the JUICY Collection – which they presented during Berlin Fashion Week 2018.

The collection of the two WALD Berlin founders brings back home the inspirations and sights of their travels with tiny trinkets and creates fashion that feels right both in New York City and on the beaches of Bali. Each individual piece of jewelry connects with their adventures around the world. The cool and relaxed collection is reaching out to independent fashionable girls who feel home around the globe.

The JUICY Collection consists of 19 jewelries made of precious materials including real seashells, freshwater pearls, Swarovski crystals, silver and silver gilt. All are handmade in Berlin.

Within just a few months, international press including Vogue US, Vogue Paris, Vogue Italy, Grazia UK, Instyle Germany, Menrepeller and Who What Wear got crazy about the collection and famous celebrities like Marion Cotillard or Lena Dunham are among the first fans.