Stylist Dana Roski and Model Joyce Binneboese originally started WALD as a bricks and mortar concept boutique in Mitte, Berlin around 2012. After taking a creative break, they decided to open WALD Boutique as an online store stocking a selection of curated lifestyle brands. This allowed them to travel the world and be inspired to launch their own brand - WALD Berlin.
In January 2018 they launched their first collection ‘Juicy” which embodies the liberation of holidays and childhood memories using shell motifs. WALD Berlin quickly became the ‘jewellery brand to know’. In their second collection Bonita they used precious coloured beads and pearls, again taking inspiration from their childhoods.
Their latest collection Paris Addis Abeba is inspired by 90s nostalgia; trips to the beach - a notion to travelling inspirations - from adventures to wanderlust. WALD Berlin have incorporated green shells, coral and jaspin stones, taking their classic shell trend in a progressive and exciting direction.
WALD Berlin’s designs are reflective of experiences from traveling the world. The idea is every piece of jewellery they make could be worn in bustling cities such as New York or on tranquil beaches in Bali. Each individual piece from their collections tells a story about their individual travels across the globe.
All jewellery is handmade in Germany. They use a collective of women and grandmothers to make the pieces; these women would otherwise be unemployed. The environment is also extremely important to WALD Berlin, they make sure that the shells and coral they use are not on the protected species list. They work closely alongside German biologists who supply the shells and coral to ensure this is enforced.
Since their launch in 2018 they have been in a number of top tier publications some of which include Vogue US, British Vogue, Vogue Paris, Marie Claire, Who What Wear, ManRepeller, Instyle Germany, Elle. They are also a favourite amongst celebrities and influencers such as Pandora Sykes, Camille Charriere and Marion Cotillard.